Touch Grass
Touch Grass is an awareness campaign focused on advocating for reducing time on social media. Being that this is my capstone project, it is a mix of branding and campaign design that focused on appealing to a target market of 13-18 years of age. My design direction was focused on poking fun at the slang and verbage of the upcoming generation as a way to encourage interaction from my target market across the whole campaign.
Project Category-Branding+Campaign Design
Client/Class-ART 448-Senior Capstone Project
Date Produced-Spring 2026
Heirloom
Heirloom Playing Card Company is a massive advertising campaign that focused on selling a new luxury design produced by the company. In terms of the subject matter, we were allowed free reign over what we based the company and the campaign on. As such, I chose to do playing cards as they are one of my favorite things to collect and I was interested in trying to both design the deck as well as design the campaign.
Project Category-Branding+Advertising
Client/Class-ART 441 (Fall Semester)
Date Produced-Fall 2025
Bass Bots
Bass Bots is my second advertising campaign. Just like Heirloom, this project was mostly free reign in terms of what we designed. However, this time we were required to redesign a Sophmore project to a higher quality. I chose Bass Bots as I felt like the branding had potential with proper revisions, and I had a clear vision for what I wanted the company to look like. Back in sophmore year, I had designed Bass Bots as a super coporate brand that sold music products in a very professional manner. This idea just clashed way too hard with the product and the target market that would buy into that sort of storefront. Moving foward, my design process would focus on creating a grunge/punk aesthetic that pushed for a more playful mood.
Project Category-Branding+Advertising
Client/Class-ART 443 Web 2
Date Produced-Spring 2024
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